AIBOTE: Upgrading of the European water purifier market is beginning to take shape

In March 2025, the AIBOTE team took the opportunity of exhibiting at the global professional water treatment exhibition AQA (AquaTech Amsterdam) 2025 in the Netherlands to visit and investigate the water purifier market in the Netherlands, Germany, Spain, France, Italy, Poland and other countries in-depth to provide first-hand information on the planning and layout of the global market, especially the European market, for AIBOTE!Provide first-hand information and support for AIBOTE's global market planning and layout, especially for the European market.

Ⅰ. AQA 2025 shows the new phenomenon of the development of global water purification industry

As a global professional water treatment industry exhibition, Aquatech Amsterdam gathers water purification industry enterprises from all over the world to bring and display products and technologies with regional characteristics on the same stage, which is a condensed display of the development stage, purchasing mode, products and technologies, competitor dynamics, industry development trend of each regional market of the global water purification industry.

This exhibition fully demonstrated several new development directions of the global water purification market.
There is a clear trend of transition from primary water purification products, such as water filters, to intelligent and functional technologies and products.On the show floor, AIBOTE's products, including the Kitchen Water Purifier with Ice Water Making Function, Personalised Functional Countertop Water Purifier with the ability to select different temperatures and water volumes, and the 6.3L/min Ultra Large Flow Rate Water Purifier, attracted the attention of exhibitors and professional visitors from all over the world because of their ability to satisfy various water use scenarios and functional water use needs.
At the same time, the global water purification market development stage varies greatly, including product and technology development stage, market retention rate, purchase channels and modes, etc., and each regional market has its distinctive characteristics, but one thing is clear: Chinese water purification enterprises, represented by AIBOTE, have industry-leading leading guidance in technology research and development as well as manufacturing.

Ⅱ.  Europe will be the effective market growth point for AIBOTE

After in-depth investigation and communication in various national markets, AIBOTE special team believes that: the attribute characteristics of the European water purification market and the development elements, all predict that the market will usher in the process of upgrading and development in the near future, and become a point of opportunity and growth for some enterprises focusing on the development of the industry.Chinese companies with advantages in technology, manufacturing, and other aspects, as well as brand companies with international influence, will win the first opportunity to develop in the industry upgrading and development stage of water purification products, and further enhance the local brand products and channel capabilities.For example, AIBOTE's partners in Spain, using AIBOTE's advantages in product technology and manufacturing, to obtain high-speed development, and become a core supplier of brands and services in the water purification market in Spain and neighbouring countries.

Ⅲ.AIBOTE will use the ISH exhibition platform to enhance its influence in the European market.

ISH is one of the world's largest and most influential HVACR, sanitary ware and kitchen equipment exhibitions, which can objectively show the current situation of the industry and future development trends, and has a "barometer" effect on the related industries and markets.With the aim of "building a sustainable future", ISH 2025 will be held from 17th to 21st March at Messe Frankfurt, Germany.

Based on the consideration of the European market and the characteristics of ISH exhibition, during the market investigation, AIBOTE especially set up a project team consisting of core members from marketing, sales and technology R&D departments to visit ISH 2025 exhibition, to understand the development and trend of the industry market related to water purification products, and to analyse the possibilities and feasibility of expanding the water purification products and market with the help of ISH exhibition.

The panel exhibiting at ISH believes that ISH provides AIBOTE with the inspiration to innovate and expand in multiple dimensions

The person in charge of AIBOTE's technology research and development said, "The modular design and AI integration solutions displayed at the exhibition are highly compatible with the smart water purification ecological strategy we are promoting, which strengthens our confidence in the technology layout."
The team believes that ISH is not only a platform for technical exchanges in the water purification industry, but also an "efficient channel" for AIBOTE enterprises to develop the global market."The professionalism and relevance of ISH exhibitors and visitors are very strong, which provides valuable reference for us to quickly lock target customers and optimise regional market strategies.It is worth mentioning that during the ISH exhibition, the team also observed on-site involving water purification products and technology display, and surprised to find that a number of international brands exhibited a variety of high-end water purification equipment, or by AIBOTE OEM production.This highlights the important position of AIBOTE in the global water purification industry chain, the customer's recognition of AIBOTE's manufacturing capacity, and at the same time confirms the important value of ISH as its international display platform for AIBOTE to expand the global market, and is an opportunity for us to expand our brand reputation through ISH."AIBOTE marketing director said.

Based on the positive feedback from the project team's visit to ISH, as well as its insight into the European water purification market, AIBOTE plans to present its full chain of "technology+manufacturing+service" in the field of water purification to the global audience in the form of a special booth at ISH2027 through an immersive brand experience and a matrix of innovative products.AIBOTE's move not only highlights the strategic importance of the European market, but also aims to further expand its brand influence through the global stage of ISH, and strengthen the all-round contact and cooperation opportunities with European customers and partners.